The New Rules Of Innovation

“Bottom-Up Solutions To Top-Down Problems”

ImageFastCompany writes that in his new book, Vijay Vaitheeswaran argues that people are thinking about worldchanging innovation all wrong: It’s not going to come from where we expect it.

In “Need, Speed and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness and Tame the World’s Most Wicked Problems” Vaitheeswaran seeks to inspire bottom-up solutions to top-down problems like resource depletion, climate change, and growing income inequality. Read FastCompany’s interview with the author.