[PAMRO 2012] Day 3: Measuring ROI on social media

An article by Carole Kimutai (@CaroleKimutai), a writer and editor based in Nairobi, Kenya. She was in Uganda at the recent PAMRO conference where I presented on Social Media and Africa. I will share the presentation I did at the conference sometime this week.

[PAMRO 2012] Day 3: Measuring ROI on social media

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