The Week That Was…
Unlike Garfield, I love Mondays and the possibilities they come with. A new working week, new vibe and tone of work, and when it’s really good, new clients. I love what I do, being an entrepreneur is what I was born to be! This is the first of a series of many where I’ll share some highlights from the previous week, whatever they were. Whether they were news items, pics – whatever.
A few weeks ago, I started a feature column with the incredible digital magazine, MarkLives.com, that reports innovation and the evolution of the broader communications sector. The column is called the Ad Of The Week and I choose an ad that stood out in that week and offer my commentary on it. It’s been incredibly exciting, going through the OrnicoGroup database to get newest ads and chopping them down to their different elements. The first column was reason #2 on Nando’s #25reasons campaign: we all know the words to our national anthem. Following this was on Coronation Fund Managers’ lesson of trust, then the Standard Bank looking forward by looking back ad, with the last one being the (Not Quite) Ad Of The Week featuring Telkom.
Belated congratulations to #MoversAndShakers of note, Herman Manson and Louise Marsland for launching TrendLives, an exciting new market intelligence resource to the advertising, media and marketing communications industry in Southern Africa. On the 1st of November 2012, TrendLives was live on TrendLives.info. I am proud, through OrnicoGroup, to be partner in this incredible venture. The crux of our work at OrnicoGroup is groundbreaking thought leadership on all media and marketing frontiers and being part of TrendLives fits well into our universe.
So on the 3rd of November OrnicoGroup in partnership with Vega School of Branding Leadership and The Future Group hosted the last AdForum of the year. The AdForum is a pow wow of an event where creatives and brands come together and discuss ads. The discussion centres on creativity, relevance, appeal to the consumer, amongst many other criteria. The category in question this time was Fast Moving Consumer Goods (FMCG). The Analysis team at OrnicoGroup put together an infographic based on research they did for the FMCG category. It was published on The Red Zone last week and I thought it would be great to share it here.
Here’s hoping the Monday goes well, and the rest of the week! Cheers, OP