Trends Talk 2.0 – The Dynamic Consumer Landscape
We live in an age where content is all around us and for brands, the challenge is to remain relevant and always capture the attention of the consumer. Consistent trends analysis is the one way that brands can keep abreast with how the consumer is evolving. This is an in-depth analysis of changes in the way consumers engage with each other and the world around them. The insights from trends analyses empower brands to properly alter their engagement efforts to ensure they remain relevant to the consumer.
On the 30th of May 2013, I will deliver a trends talk at Odd Cafe in Greenside, Johannesburg from 18h00. The talk will focus on the evolving consumer landscape, highlighting innovations from mobile, media, retail and technology sectors. This is the second talk I am delivering this year, with the first on the 4th of April 2013. The Red Zone did a write-up on the first talk, check out their write-up here: The Age of Innovation When Coders Become King.
Bookings for this event can be made through Ornico via email: firstname.lastname@example.org, telephone: 011 884 5041 or Twitter: @OrnicoMedia. Bookings can also be made through Odd Café via email:email@example.com, telephone: 011 486 3631 or Twitter: @oDDCafe.