I could have loved tampon ads years ago!

by zamarketinginsider

[I wrote a piece for The MediaOnline on HelloFlo, a new player in the fem-care category. Check it out] The euphemism and blatant exaggeration in fem-care ads has, for years, been ludicrous. For… Continue reading →

LSMs and the gaping hole in market segmentation

by zamarketinginsider

I have always advocated for a re-evaluation of the current market segmentation model in South Africa. Besides the fact that it is outdated – it was formulated in 1989 – demographics in the… Continue reading →

30 Most Powerful Women In Advertising: Celebrating Women’s Day & Month

by zamarketinginsider

Business Insider‘s Laura Stampler on who the 30 most powerful women in advertising are. Happy Women’s Day and Month to all women!   The Mad Men era of advertising might be over, but… Continue reading →

Ad of the Week with Oresti Patricios: Miracle on the Hudson

by zamarketinginsider

If this advert doesn’t bring tears to your eyes, or at the very least a lump to your throat, perhaps you need to check yourself in for some psychological observation. It’s rare that… Continue reading →