Flora, Unilever, Lowe + Partners and the bullet to the heart

 

The ad that caught the attention of many. Words, “UHH DAD I’M GAY,” in the shape of a bullet aiming at the [dad’s] porcelain heart

Flora got the world angry last week with a campaign that has been branded by many media houses, media personalities and most importantly consumers as homophobic. Here’s some of the news coverage:

BBC

MARKETING MAGAZINE UK

MARKLIVES

AFP

THE GUARDIAN

THE INDEPENDENT UK

 

What are your thoughts?

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