The Zulu Surprise
Good going there King Pie. The TVC entitled Mnandi-licious that featured on my column on MarkLives is sterling! Check it out:
The MarkLives Ad of The Week write-up I did on the ad:
A no-nonsense fast food product that caters to the Everyman, the King Pie brand could retain its crown with a new ad that is fun, watchable and plays strongly to local culture. In terms of advertising, King Pie has been absent from television screens for quite a while.
A part of the South African fast food landscape since the dawn of democracy (which makes the brand 20 years old), King Pie’s ads haven’t always been this great. Previous attempts included a few “candid camera” style scenarios that didn’t quite hit the mark. But I think that this television ad is right on the money: it’s funny, it’s relevant, and it has a clever twist.
It’s no secret that we South Africans aren’t afraid of laughing at ourselves, and of course one of the issues that we still have to deal with is race and getting to cross cultural boundaries. In other words ‘whities’ have a lot of catching up to do in terms of learning the languages of the people who live in this great country of ours. Continue reading here>>>