Print + Mobile + Lots of Books = Better Education

The degree to which brands are able to change the world is incumbent upon, well, the brands themselves. In the age of innovation, there are many options available for brands to connect and make the lives of communities better. MTN in Uganda earlier in the year launched an ingenious campaign aimed at bettering the lives of young pupils called The Everywhere Library. The campaign integrated print with feature phones to effectively provide a virtual library for young schoolgoers. Have a look at the campaign here:

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