#GrowthHacking is a watch word that’s hot right now. Here’s why.
From the Wall Street Journal comes the story of a new breed of people, the ‘growth hackers’. The WSJ describes growth hackers as the new ‘geek gods’ who: “use data-driven experiments and online tactics that range from encouraging existing users to provide access to their email address books and social networks to tinkering with creative website design. After figuring out which tactics bring in the most new users, they seek to automate those strategies, often saving money and time.””
The US news brand tells the story of file-sharing service Dropbox, which spent almost nothing on advertising but experienced massive growth by offering free storage space whenever users invited friends to join.
Read ‘Growth Hacking’ Helps Startups Boost Their Users at The Wall Street Journal.
What’s a growth hacker? Here’s the answer.
Defining A Growth Hacker: Three Common Characteristics via TechCrunch.
More from TechCrunch – Defining A Growth Hacker: 5 Ways Growth Hackers Changed Marketing