“Stars of Vine and Instagram Get Advertising Deals” – The New York Times

"Instagram and other Social Media Apps" by Jason Howie

“Instagram and other Social Media Apps” by Jason Howie

“Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online.

The social media stars, in turn, are finding that working as a conduit for a brand can be quite lucrative — sometimes generating more than enough money to live on.”

Read “The Well-Followed on Social Media Cash In on Their Influence” by Jenna Wortham at The New York Times.