McDonald’s World Cup Commercial Winner
Think about a brand that’s associated with the Soccer World Cup. Quick.
Unless you’ve seen McDonald’s latest World Cup advert it is unlikely to be Mickey D’s. But the fast food brand has produced a soccer commercial that is unique, incredibly engaging and wonderfully endearing. The star of McDonald’s commercial is you… and you… and you.
Keeping the ad simple, McDonalds focusses on the customers instead of the stars. The whole ad is about ordinary folks doing incredible trick shots with a soccer ball. Watch it, and let me know what you think about it. I love it!