Monthly Archive: July, 2014

Willpower is Highest in the Morning, so Start Strong

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When’s the best time to get things done? I’m a morning person so was delighted to read that science says that our willpower is strongest in the morning, and that this is the… Continue reading

Personal branding? Bah! Humbug!

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“I hate it when people talk about personal brand.  Those words imply that people need to adopt identities that are artificial and plastic and packaged, when what actually works is authenticity.  One of… Continue reading

“Marketers are cutting back on ad spend” – Media24’s CEO Esmaré Weideman

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“There are two reasons for the pressure on ad revenue: the changing media landscape and the economy. The latter is easier to explain: marketers are simply cutting back on their ad spend. Things… Continue reading

MarkLives.com : Ad of the Week : Flights of imagination

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It’s time for Ad of the Week and, this week, prepare to have a good belly laugh, thanks to the new campaign created for Student Flights by the specialist travel company’s advertising partners,… Continue reading

Newspapers are dead? Long live newspapers in Africa.

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“Print is dead!” Pick up an international media journal and its is highly likely that you will read this headline. But a newspaper publisher from Kenya is putting paid to this theory by targeting… Continue reading

Adfocus calls for entries

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Entries for the 2014 AdFocus Awards has officially been opened by Financial Mail, and questionnaires for the various awards have been posted on the financial weekly’s website. The deadline for entries for this… Continue reading

Ornico Publishes second Africa Annual

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Growth is the dominant theme in this 2014 edition of the yearly magazine brought out by the brand, media and reputation research company.   “Growth – that’s what it is all about. Whatever… Continue reading

MarkLives.com Ad of the Week: SterKinekor

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Ever heard of a laptop billboard? Hats off to FoxP2 for the Ster-Kinekor billboard that ran late last year, and which won second place in the recent Creative Circle’s Ad of the Year in… Continue reading

Garagista Declares an All-Out War on Hipsters

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“We’ve reached peak hipster. And we’ve also reached peak anti-hipster.” writes Alfred Maskeroni for AdWeek, adding: “But South Africa’s Garagista Beer Co. is barging ahead anyway with a campaign that positions the brand… Continue reading

Insights Publishing Brings FASTCOMPANY TO SA

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“I have had my eye on FAST COMPANY for quite a few years. Many of my friends in creative fields were familiar with the brand even though it was not readily available locally.… Continue reading