Ad of the Week: Sanlam’s super-duper boy

Great casting, nostalgia and a good story makes Sanlam’s new advert by the King James Group more than memorable.

It has been a trend lately for ads to look back at ‘the old days’ with a strong sense of nostalgia. This week we go ‘retro’ again, with an ad that harks back to the ’60s: Sanlam’s ode to youth and the patience that’s required to build wealth in the long term.

It’s an entertaining reflection of Sanlam’s rebranding effort with King James Group. The financial brand now has a subtly modified logo, with the payoff line: “Wealthsmiths”.


Read the full Ad of the Week, this week, which focuses on Sanlam’s repositioning at