Garagista Declares an All-Out War on Hipsters
“We’ve reached peak hipster. And we’ve also reached peak anti-hipster.” writes Alfred Maskeroni for AdWeek, adding: “But South Africa’s Garagista Beer Co. is barging ahead anyway with a campaign that positions the brand as absolutely not the right choice for the coolest people on earth.”
Click on over to the AdWeek article and you’ll be able to watch the ads where “a bunch of unkempt cool white people battle each other with records, typewriters and bicycles for a taste of the brewery’s limited-edition batch of suds.” You can also take a look at all the anti-hipster print ads that Gargista has created.
Read: South African Brewer Uses Ads to Declare an All-Out War on Hipsters – Hands off our limited-edition beer by Alfred Maskeroni at AdWeek.