Monthly Archive: August, 2014

10 Brands That Inventively Nailed the Ice Bucket Challenge

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Who hasn’t felt the big chill? From Harrison Ford and the original cast of Star Wars to actor Tom Cruise, Microsoft founder turned billionaire philanthropist Bill Gates to funny man Jack Black, controversy… Continue reading

Discover the history behind the world’s greatest typefaces with @Typendium

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If you’re anything like me you’re captivated by the variance of fonts. Whether they’re classic or cult, elegant or understated, hand drawn or sleek and timeless, I’ve often looked at typefaces and wondered… Continue reading

Advertising and sustainability? Seize the moment!

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Advertising agencies may be full of creative people, but when it comes to getting to grips with sustainability they’re very slow on the uptake. That’s the view of Tim Lindsay, the chief executive of… Continue reading

Why two hands are better than one

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On Trend : Hand painted advertising in New York

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Take a look at this outdoor advertisement for Newcastle Brown Ale. You’ll find the ad on a building in in Denver, Colorado in the US. If you look at the texture of the ad… Continue reading

Sexy or sexist? Penélope Cruz’s provocative new ad

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Penélope Cruz isn’t one to pull back from being provocative. The Spanish-born actress who became the first native of her country to win an Academy Award for her role in Vicky Cristina Barcelona,… Continue reading

Thought for the day on creativity

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Thought for the day on fear

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REMAINING AUTHENTIC WHILE GOING GLOBAL

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“We recognise and are attracted to authenticity,” writes Fiona Vesey in Brand Quarterly, adding: “Whether consciously, just knowing it when we see it, or on a subconscious level, feeling drawn to a particular… Continue reading

Thought for the day on doing

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