Come on kids. Dream a little dream.


What do you get when you ask children to dream up a new car for the future? Cars with trees growing over them. Cars without wheels. Cars that fly. Cars that clean the environment and protect animals. Cars with propellers and much, much more!

This is all part of the Toyota Dream Car Art Contest that has been a part of Toyota’s social contribution initiatives since 2004. The big idea? To gives kids across the world the opportunity to develop a real interest in cars and to share ideas about the future of mobility by drawing their dream cars. “We at Toyota believe in nurturing the creativity of the next generation of great inventors, thinkers and dreamers,” the Japanese car manufacturers say.

The outcome of this campaign is enough to ignite a fire in even the most jaded or cynical observer. I’ve been trawling through the Dream Car of the Day” website and have been filled with awe. The online “Dream Car of the Day” has been running from 29 May and will end on 26 August, realising a 90-day campaign that showcases the finalists of the 8th Toyota Dream Car Art Contest.

Clicking through the artworks – which are featured as ‘heroes’ on the site  – is an experience where one can look at a wonderful 6-second animation video created from the artwork. The winning artwork is to be announced at an award ceremony that will be staged by Toyota on 27 August 2014.

The boon for Toyota is the media across the globe have been featuring the awesome works of art that have been created by children for this inventive competition. Hats off to Toyota for a great, inspirational competition that works so well as a promotional campaign and that gets kids to dream.

Take a look at the Toyota’s “Dream Car of the Day” campaign website, or find the artwork on Facebook or Twitter.