Monthly Archive: September, 2014

Yuppiechef – a Brand That’s Really Cooking

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Financial Mail profiles South African online retailer Yuppiechef, in an article that heralds prosperity for online retailing. This home-baked brand that serves budding and professional chefs with top-of-the-line equipment, has been named the… Continue reading

It’s not Inside…

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Yesterday was Wednesday, and although it was a public holiday in South Africa, I still got to choose my ‘Ad of the Week’ for MarkLives.com, the website for marketers, by marketers. This week… Continue reading

Apple cool, Twitter less cool

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… and Instagram is on the up, according to Britain’s CoolBrands list. And just who makes this list? Well, it is voted for by 2,000 consumers and a panel of 37 “key influencers”,… Continue reading

Little Big Brother is Watching

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According to the Economist, “surveillance is the advertising industry’s new business model”. For the individual who values his privacy, this means having to make a greater effort to protect oneself from unwanted snooping. Read… Continue reading

Give your creativity a place to play

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For a creative person, even working in a creative environment can prove restrictive, and all those ideas that keep bubbling up during the day need a place to go. Fast Company’s Rebecca Greenfield… Continue reading

Ad of the Week

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Every week I choose an ad that has caught my eye and award it the title of ‘Ad of the Week’ on Marklives.com. Take a look at this week’s pick – the campaign… Continue reading

Get Creative this Week

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In the week running up to the Loeries, to be held at the Cape Town International Convention Centre, Cape Town is hosting Creative Week. The slogan is “Start where you are, use what… Continue reading

Flex that brain

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A current buzzword in marketing is the ‘Challenger’ brand. Organisations (be they companies or families) thrive on challengers, because by challenging the prevailing logic we come up with new ideas, new ways of… Continue reading

Watch this space

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The Apple Watch was unveiled on Tuesday, at a packed Apple event in Cupertino, California, and was met with predictable enthusiasm by the Apple community. But in typical Apple fashion, it’s not going to… Continue reading

Great idea. Now crowdsource it!

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It has been found that the large majority of amateur inventions are created in the bathroom. Probably because that’s where we’re most relaxed and prone to the free flow of thoughts and ideas. The… Continue reading