Why Facebook Is Totally Rethinking Online Ads in Africa
“In Africa, a good percentage of people use Facebook on “feature phones“—cheaper devices with small screens that provide a far more limited means of accessing modern online services—and they’re dependent on relatively slow cellular services that charge by the megabyte, so they’re extremely careful about how much data they send and receive.
That may not sound like a viable avenue for online ads, Facebook’s primary source of revenue. But Brendan Sullivan says otherwise. He’s part of a Facebook team that’s exploring new kinds of carefully tailored advertising that could allow businesses to effectively reach people in emerging markets where internet technology is limited, including not only Africa but also India, Indonesia, Brazil, and Argentina.” Read the full story in Wired Magazine.