Ad of the Week – Amstel Lite Launch Campaign

Make Your Play

Make Your Play

Every Wednesday I choose from the latest ads in TV, print and digital, to crown as my ‘Ad of the Week’, for my weekly column on, the site about marketers, by marketers, for marketers.

This week I just had to give it to a campaign that made me laugh — Amstel Lite’s ‘Make Your Play’ — for its upbeat and fresh approach to launching this product into a marketplace that is dominated by one or two brands.

Read about it, and see the commercials here.