Monthly Archive: November, 2014

The Countdown Begins…

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It’s already Friday and I forgot to do my weekly shameless plug of the column I produce for Marklives.com, the site for marketers, about marketing — wherein I look at the top ads… Continue reading

The Benefits of Promoting Creativity

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Even though there are risks associated with being on the ‘bleeding edge’, companies that encourage creativity achieve better business results than those that don’t. That’s according to an international study commissioned by Adobe… Continue reading

Facebook Lets High-Rolling Brands See What Users Really Think

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Facebook has opened up some of its deep data to its biggest clients. And by biggest, we mean those who spend half a million dollars on one ad, or in the millions for… Continue reading

So, a whale walks into a bar…

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It’s Friday, so time for some Friday Fun. Applied Arts magazine showcases young artists, and here is a fun stop-motion animation by final-year cinema student Laura Venditti. On her Tumblr blog Venditti has… Continue reading

10 Most-watched Ads on Youtube

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Youtube with Adweek provide a leaderboard that analyses views of ads on the video-sharing site. The ads must be labelled as such, and get a significant number of organic views in order to… Continue reading

Ad of the Week: VW Campaign Makes a Comeback

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VW have added a nifty safety feature to the Touareg and no doubt it will be rolling out on other models soon. It’s a system that helps with the ‘blind spot’ problem when… Continue reading

Selling yourself with humility

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For young firms seeking outside funding, making a positive first impression on investors counts for a lot. They should refrain from bashing the competition and acknowledge they have room for improvement. That’s according… Continue reading

Ad of the Week: Hollard Insurance

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In my weekly (Wednesday) column on Marklives.com, the site for marketers, for marketers, I pick an ad that I think is the best of the week. Yesterday it was Hollard’s turn, with an… Continue reading

The Creativity Top 5

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It’s good to keep an eye on what’s happening internationally — not so that we can ‘steal’ ideas, but to stimulate our creativity and keep our ideas fresh. Ad Age presents a weekly… Continue reading

Don’t Google It!

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Check out this campaign from DDB Brussels, commissioned by the Flemish government, to prevent misdiagnosis and persuade people to use reliable sources for health information. Using Google AdWords, the campaign helped to redirect… Continue reading