Ad of the Week: VW Campaign Makes a Comeback

VW... knows what's coming

VW Side Assist… knows what’s coming

VW have added a nifty safety feature to the Touareg and no doubt it will be rolling out on other models soon. It’s a system that helps with the ‘blind spot’ problem when travelling on motorways, and O&M Cape Town came out with a cool across-the-media campaign that for some reason is getting some additional traction right now — even though the ad originally flighted last year, and won a bronze at the Loeries.

Here’s more about it in the weekly ‘Ad of the Week’ column I do for, the site about marketing, for marketers.