Facebook Lets High-Rolling Brands See What Users Really Think

Facebook gives deep data insights

Facebook has opened up some of its deep data to its biggest clients. And by biggest, we mean those who spend half a million dollars on one ad, or in the millions for a campaign.

It’s a program called ‘Grapevine’, and it gives marketers an unprecedented view of what their customers are saying and thinking about them — extracting important qualitative analysis about user sentiment.

Read the full article from Adweek here.