Facebook Lets High-Rolling Brands See What Users Really Think
Facebook has opened up some of its deep data to its biggest clients. And by biggest, we mean those who spend half a million dollars on one ad, or in the millions for a campaign.
It’s a program called ‘Grapevine’, and it gives marketers an unprecedented view of what their customers are saying and thinking about them — extracting important qualitative analysis about user sentiment.
Read the full article from Adweek here.