Monthly Archive: January, 2015

David Beckham Cleared of Leading Teens Astray

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David Beckham’s TV ad for whisky brand Haig Club has been cleared by the UK ASA. There had been two complaints from anti-alcohol abuse organisations that the former footballer’s endorsement promotes drinking among… Continue reading

Five Productivity Lies

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Fast Company’s Stephanie Vozza writes about five ‘lies’ we tell ourselves about being productive. I agree with her list, but I’d like to add one more: “I do more when I multi-task”. Latest… Continue reading

The Shape of Internet to Come

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You’ve probably seen the news reports of Google launching long-lasting stratospheric balloons to create internet accessibility for Africa and the world. Recently Google announced that it would be putting its money behind Elon… Continue reading

Get a Load of All These Vendors

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The world of Marketing Technology is big. Very big. Scott Brinker’s Chief Marketing Technology blog has a ‘supergraphic’ that depicts the 1,876 vendors in 43 categories of the ‘Martech’ landscape. And, Brinker freely… Continue reading

Warning: It’s a ‘Weepie’

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Every Wednesday I nominate one ad that caught my attention for my column, ‘Ad of the Week’, which is published on Marklives.com, the premier marketing industry site. This week is a heart-warming ‘mini-movie’… Continue reading

Marketing to a New (Old) Generation

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Populations are getting older, and not just in the West: By 2030, China will have the largest population over 65 years old. Marketers can no longer focus only on younger audiences in an… Continue reading

Funny Friday: Courting Controversy

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Thought-provoking article by CBC’s Terry O’Reilly, about how risqué song-writer Bennie Bell got around censors in the forties by releasing his double-entendre laden songs only on the unmonitored medium of jukeboxes. Fast-forward to… Continue reading

Top Trends in Media Tech

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Webbmedia Group, a digital strategy agency that focuses on emerging technology trends, has released a report identifying 55 key insights about media trends in 2015. Ashleigh Tullis of The Media Online, takes a… Continue reading

Ad of the Week: It’s a Car

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In my weekly column on Marklives.com, the site for marketers, about marketing, I nominate one ad that attracted my attention. I don’t often go for car ads, for various reasons, but this week… Continue reading

Ethical Consumerism – has its time come?

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Have we seen the end of ‘organic’/’fair trade’/’single origin’? Some (cynical) marketers say that lower sales in brands that market themselves as ‘ethical’ implies that consumers are not all that concerned about making… Continue reading