Marketing to a New (Old) Generation

Picture by Moyan Brenn (Flickr)

Picture by Moyan Brenn (Flickr)

Populations are getting older, and not just in the West: By 2030, China will have the largest population over 65 years old. Marketers can no longer focus only on younger audiences in an attempt to engender lifelong loyalty.

In Marklives.com’s Added Value column, read about how marketers can target this growing segment.

 

 

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