Warning: It’s a ‘Weepie’

A poignant story…

Every Wednesday I nominate one ad that caught my attention for my column, ‘Ad of the Week’, which is published on Marklives.com, the premier marketing industry site.

This week is a heart-warming ‘mini-movie’ about a harried single mother and how her son ‘saves’ time for her. If you’re prone to tears, have those kleenex ready – this one’s a ‘weepie’.

It’s an interesting break for DialDirect, the direct-to-market insurer. Normally this industry goes for a ‘no frills’ advertising approach, selling the benefits of the product. This is more of an abstract soft-sell, and I think it really works.

Read about it here.