Narcissus and the Consumer

Narcissus and Echo

Before giving up on that social media strategy that doesn’t quite seem to work, take a look at the single most important aspect of social media: the inherently narcissistic nature of the medium.

Catherine Palmeiri at PwC’s Strategy+Business magazine blogs about how it’s not about getting ‘likes’ – it’s about presenting your customer with a mirror to themselves, and feeding into that all-too-human nature.

It’s an interesting read, and food for thought.