Crowdsourcing Your Creative
Crowdsourcing is nothing new. But would you trust your creative to The Crowd? It’s been tried in the USA, and Brand SA recently launched a project with Idea Bounty, inviting suggestions for encouraging Indian tourism to SA. Local marketing entrepreneur Trevor Wolfe of Springleap is betting his business on it, saying: “There has been less resistance than I expected. Some agencies are keen for their people to think beyond usual limitations.”
Read more about Springleap and the pros and cons of crowdsourcing in the world of advertising at Financial Mail.