That Awkward Moment…

So, what do you do?

Every Wednesday I write a column for (SA’s premier marketing and advertising site), called ‘Ad of the Week’ — which looks at a current ad that stands out in the crowd.

This week it’s a new campaign for by Ogilvy Cape Town, directed by Terence Neale of Egg Films. The ads play on that awkward moment when people ask you what you do… and if you’re not proud of what you do, maybe it’s time to stop telling fibs and get a career you can be proud of.

Watch the ads and read my humble opinion here.