Car Brands Start to Use Smart Data

bmw-hydrogen-7Adweek’s Christopher Heine writes about the way in which data is playing an effective role in marketing cars. New data mining and filtering technologies enable retailers to target and respond in real-time, based on clicks and views.

It’s much more effective than the traditional month-end survey and report system that most of the industry has been using. One of the companies behind it is eXelate, a ‘data cloud’ company that measures customer responses in real-time, so advertisers can see what’s working, where and when.

Read Heine’s article on Adweek, and let’s talk about how we can to apply this to all industries. The field is wide open.