Ad of the Week: Superfans

Four Superfans

Four Superfans embark on an adventure

It’s Wednesday, and time for that midweek moment when I take a look at the best of advertising on air and in the press (and digital). My column is published on Marklives.com, Africa’s foremost authority on media, marketing and branding.

My ‘pick’ for this week is the latest in the long-running Superfans campaign for Castle Lager. The ad features four Superfans who will stop at nothing to make it to the game. How far would you go to support your team?

Read about the ad and watch the video here.

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