Enjoy the Party

11027_845903812137819_3660797304035490305_nEvery week I choose an ad to feature in the ‘Ad of the Week’ feature on Marklives.com, Africa’s foremost authority on marketing, for marketers.

This week, in the wake of one of the most memorable State of the Nation addresses in history, I selected TOPS, the Spar liquor retailer sub-brand. It used social media to add traction to its ongoing ‘Barliament’ campaign, that plays on the double meaning of the word ‘party’.

I think it was a great move by TOPS and its agency TBWA Durban — read more here.