Geography as Branding
“Many companies, even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority,” writes Terry O’Reilly in this fascinating article that looks at ‘Geography as Branding.’
O’Reilly writes: “From German engineering to Russian vodka to Swiss watches, ‘Geography as branding’ is a powerful marketing strategy that often comes with a premium price tag. And whether that premium price is justified is a fascinating question.”
O’Reilly’s article also explores the incredible journey of the National Geographic Society and National Geographic magazine, that started off as a niche product but is now a household name.