What makes SA Unique?

vlcsnap-2015-03-10-11h30m32s965South Africa has 11 official languages, four capital cities and some of the weirdest-sounding names for our sports teams. But it’s our culture that many foreigners find strangest — yet enjoyably so.

Every week, in my column for Marklives.com, the website for marketers about marketing matters, I select an ad that stood out for my ‘Ad of the Week.’ This week it’s the Santam ad called ‘One of a Kind’, that takes a fly-on-the-wall approach to how foreigners see South Africa.

And it’s very clever how it all ties into insurance.

Read more, and watch the ad here.

Advertisements