3M – Materials for Life

The 3M Life Lab @ SXSW

3M, the maker of the ubiquitous Post-It Note, Scotch tape and sponges, and numerous other everyday products has launched its first global brand campaign in 25 years.

It kicks off this Friday at SXSW (South by South West) Interactive in Austin, Texas, with a booth made entirely of 3M products, called the 3M Life Lab.

Brandchannel gives us a peek at the campaign, which includes a strong social media presence. It’s a slick, well thought out campaign that seems to cover all the bases. Read about it here.