Why Beta is Better

book cover

Down with Alpha! Up with Beta!

Dana Ardi’s book The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence—and Lead contends that business leaders must dump traditional vertical models of hierarchy and control (what she dubs “alpha culture”) in favor of a more horizontal, inclusive approach.

It’s the rise of the Beta Chief, the Ambivert and the Collaborator. Read about the new management style that is winning deals and getting things done at Entrepreneur Magazine, in this article by Jason Ankeny.