The Nudge – How Subtle Persuaders Sell

Let me persuade you…

The most subtle of persuaders can make a huge difference, something that CBC Radio’s Terry O’Reilly explores in his recent episode, “Nudge: The Persuasive Power Of Whispers”.

It’s all about behavioural science, and O’Reilly examines some of the smart truths in Professors Richard Thaler and Cass Sunstein’s book, ‘Nudge’.

To listen to his show, or read a transcript, complete with some classic heavyweight boxing clips (that’s right, boxing has its subtleties), click here.