Look Through the Virtual Looking Glass

The APPletiser App

In my weekly column on Marklives.com, Africa’s foremost site for marketers, I choose an ad or campaign that stands out as my ‘Ad of the Week’.

Today I’m looking at the Augmented Reality (AR) app from Appletiser (produced by TBWA and Pollen), that sets the bar for AR campaigns. It’s fun, it’s effective and it is helping to open up a new medium of marketing.

Read about it on Marklives here.