Monthly Archive: April, 2015

Saving Money by Selling Less? Really?

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One of the most experienced commentators on the South African marketing scene, Chris Moerdyk, hits the nail on the head with his take on the cycles of adspend. It is strange, how, with… Continue reading

Consistency is the Key

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Every week we take a look at the latest ads and campaigns to come on our radar, and award one the title of ‘Ad of the Week’. This is published in my regular… Continue reading

Ghana – the Banking Divide

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As my company, Ornico, joins other South African brands in expanding into other countries in Africa, there are some interesting things we are discovering. Take Ghana: only 5% of the populace is served… Continue reading

Nike Changes Tack

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The latest campaign from sporting products giant Nike is aimed at women, but it also signals a shift in message, from the hardcore “Just Do It” to a more friendly slogan: “Better For… Continue reading

End of Moore’s Law Predicted (Again)

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  According to Moore’s Law, the number of transistors that can be packed onto a computer chip doubles every two years, and thus the power of computers would double in the same period.… Continue reading

Ad of the Week: Ballantine’s

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Ballantine’s Scotch Whisky’s latest campaign is my pick for Ad of the Week, in my regular column on Marklives.com — Africa’s foremost marketing industry website. Ballantine’s has really stepped out of its comfort… Continue reading

Saving Time, Saving Money, Getting Things Done

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Keeping up to date with current trends can easily become one of those ‘backburner’ things that never get done. But with the right technology, you can optimise ‘wasted’ time to keep up to… Continue reading

Improve Your Toolkit

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Having an online presence is only the beginning — it’s how you manage it, whether you’re an entrepreneur or a multinational, that counts. The good news is that not all marketing tools have… Continue reading

How to Become an Internet Sensation….

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… Just have your iPhone stolen, follow it to China and leave the rest up to social media. Toby Shapshak, editor and publisher of Stuff magazine in South Africa, casts his amused and… Continue reading

AMPS – Changing Patterns Signal Subtle Changes

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The latest Amps (All Media and Products Survey) has been released, and although on the surface it seems that not much has changed, media strategist and planner Gordon Muller believes that there are… Continue reading