Don’t Skip This
Believe it or not, it’s five years since YouTube introduced the concept of video ads preceding popular videos, with the now-famous ‘Skip Ad’ button that gave advertisers just 5 seconds to entice viewers to watch all the way through. Those advertisers who embraced the concept came up with some pretty clever ways of using the device, including cramming a message into five seconds.
To celebrate the fifth anniversary of skipping ads, YouTube is launching a new feature for advertisers called Cards, aimed at creating a more interactive, and seamless ad experience across desktop, mobile and TV. Cards allow advertisers to overlay more information on in-stream ads—including info about their brand, as well as related videos and playlists. In the near future advertisers will also be able to link to a website directly from a video ad.
Read more about it at FastCompany.