Rising From the Ashes

Tattoos of transformation

Tattoos of transformation

An intriguing and beautiful documentary is my pick for Ad of the Week, in my regular column on Marklives.com, Africa’s premier site on marketing, for marketers.

Not so much an ad, as a socially-aware campaign, that goes beyond CSI, Project Phoenix was produced by Ad Agency FoxP2 and several other contributors. It’s a fascinating documentary that chronicles an ex-gangster’s transformation, both psychically and physically.

Read more here.