Giving a Lion his Bite Back

A big cat with a bad tooth.

A big cat with a bad tooth.

There can be few sights sadder than a great big lion with a sore tooth. He becomes dejected, grumpy and aloof from the pride. That’s why Kevin Richardson (aka The Lion Whisperer) pleaded for funding to help one of his famous white lions, who desperately needed root canal treatment and other dental work.

It’s not a job for your neighbourhood vet, and in my weekly column for, the site for marketers about marketing, I write about a sponsorship that made one lion happier, and, equally importantly, did some good work for the brand.

Read about Fixodent and Aslan, and watch the documentary here.