Improve Your Toolkit
Having an online presence is only the beginning — it’s how you manage it, whether you’re an entrepreneur or a multinational, that counts.
The good news is that not all marketing tools have enterprise-level price tags. Casandra Visser at Entrepreneur.co.za has provided a pretty comprehensive list of free and/or low cost solutions to a variety of marketing situations, from online marketing tools to content marketing tools — as well as a bunch of general tools that can make your online strategy go smoother.
It’s a long list, but a good one, so bookmark it and browse through it here.