Consistency is the Key

TVC frame

Fishing and the art of consistency

Every week we take a look at the latest ads and campaigns to come on our radar, and award one the title of ‘Ad of the Week’. This is published in my regular column on, Africa’s foremost source of information on marketing, advertising and design.

This week we selected Lowe Cape Town’s TV commercial for Prudential, ‘The Fisherman’. It’s a powerful message that speaks directly to the brand’s core values; filmed with beautiful imagery on location on an island off Madagascar.

Read about it and view the commercial here.