Saving Money by Selling Less? Really?
It is strange, how, with almost boring regularity, company boards decide to tighten their belts whenever the economy gets sluggish — and marketing is usually the first one to take the hit. Why is that? We all know that marketing is the driver for sales, so why cut back when what you actually want to do is increase sales?
Moerdyk analyses the phenomenon (which we’re seeing right now), with his typical tongue-in-cheek style, in this piece on BizCommunity.com. Good reading ahead of the long weekend. (Happy Workers’ Day!)