Monthly Archive: April, 2015

Giving a Lion his Bite Back

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There can be few sights sadder than a great big lion with a sore tooth. He becomes dejected, grumpy and aloof from the pride. That’s why Kevin Richardson (aka The Lion Whisperer) pleaded… Continue reading

More Powerful than Advertising

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Shubhankar Ray, global brand director of fashion-forward denim label G-Star RAW, believes that flashy campaigns are not necessarily the best way to promote a brand. First, the brand owner needs to understand the… Continue reading

The Annotated Net

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One of the early visions for the internet, was for web pages to have the ability to be annotated. The idea was for people to contribute to a subject within the text, adding… Continue reading

Rising From the Ashes

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An intriguing and beautiful documentary is my pick for Ad of the Week, in my regular column on Marklives.com, Africa’s premier site on marketing, for marketers. Not so much an ad, as a… Continue reading

Don’t Skip This

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Believe it or not, it’s five years since YouTube introduced the concept of video ads preceding popular videos, with the now-famous ‘Skip Ad’ button that gave advertisers just 5 seconds to entice viewers… Continue reading

Enter the Imaginarium

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Every week I do a column for Marklives.com, the Africa’s premier site for marketers, about marketing, advertising and media. And each week we select an ad or campaign to feature as our ‘Ad… Continue reading

The Power of Patience

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“We live in a world where we can get anything we want right away,” says Mary Jane Ryan, author of Power of Patience. “We’ve lost the capacity to wait without becoming agitated.” Agitation… Continue reading