Monthly Archive: May, 2015

Dancing By Yourself

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Every Wednesday, I feature an ad (or campaign) that stands out amongst its peers, on my weekly column for Marklives.com — the marketing site for marketers with insight. Today it’s the turn of… Continue reading

Google’s Creative Showcase

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Google, love it or hate it, does some really interesting stuff. At the Creative Sandbox, creativity is celebrated and showcased. Take a look at some of the ideas from the brightest minds on… Continue reading

Car Rental Gets the Uber Treatment

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Car rental is about to undergo a disruption similar to what the taxi industry experienced with Uber. South African startup Locomute will allow one to rent a car for as little as one… Continue reading

Consumers Prefer Relationships with Brands

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Organisations should consider their brand as a relationship with consumers, according to Juntae de Lane. Similar to human relationships, brands must take elements of traditional relationship building and apply it to its overarching… Continue reading

A Clap-Along, Sing-Along, Dance-Along Ad

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Every Wednesday I write a column for Marklives.com, the site for the best of Africa’s advertising and marketing information, insight and news. And every week I select one ad, that stands out as South… Continue reading

Matchmaker, Matchmaker…

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In much the same way that OKCupid and Match.com promise to help singles find their perfect match, data-centric tools such as Sortlist claim to help marketers find their “soul mate” agency. These platforms… Continue reading

Looking Inward: Focus on Employer Branding

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Getting your company branding is an important achievement, but just as important is the internal message. What makes you an employer that attracts the best skills? — Because, let’s face it, without employing… Continue reading

Not All Procrastination is Bad

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You’re not here because you’re procrastinating, right? You have prioritised your day and you know what you are going to achieve today — so it’s all good. But there are people who battle… Continue reading

Lunch Bar’s Quirky Retro Campaign

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Every week I select an ad that has stood out from the rest as ‘Ad of the Week’ to feature on Marklives.com, Africa’s foremost site for marketers, about marketing, advertising and branding. This… Continue reading

5 things CMOs can do to get fired this year

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Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in an increasingly digital world, writes Robert Bosch, chief sales officer at Sociomantic Labs, a Berlin-based… Continue reading