5 things CMOs can do to get fired this year
Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in an increasingly digital world, writes Robert Bosch, chief sales officer at Sociomantic Labs, a Berlin-based company that serves online marketers. Bosch briefly looks at the three other areas that challenge marketers: ‘big data’, innovation and customer acquisition/customer loyalty.
It’s a worthwhile read, and sage advice. Read Bosch’s article on Marketing Magazine UK.