Looking Inward: Focus on Employer Branding
Getting your company branding is an important achievement, but just as important is the internal message. What makes you an employer that attracts the best skills? — Because, let’s face it, without employing the best talent your money can buy, your business is at a disadvantage.
The Harvard Business Review investigates employer branding — speaking to 2000 senior executives in 18 countries, about the increasing importance of employer branding and who in the organisation should be responsible. The result was Universum’s “2020 Outlook, the Future of Employer Branding.”
Read a summary here, and if you want to read it all, you’ll find a link to the full report in the text.