Matchmaker, Matchmaker…

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A Perfect Match?

In much the same way that OKCupid and Match.com promise to help singles find their perfect match, data-centric tools such as Sortlist claim to help marketers find their “soul mate” agency. These platforms use system intelligence to match an advertising agency and in-house marketers looking for services.

But an algorithm is unable to replace real human connection when it comes to matching agencies and companies.

Branding magazine explains why artificial intelligence cannot replace the human touch… it’s not like we didn’t know that, but this article has some interesting insights.

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