Consumers Prefer Relationships with Brands

Pic by Squelle

Pic by Squelle

Organisations should consider their brand as a relationship with consumers, according to Juntae de Lane. Similar to human relationships, brands must take elements of traditional relationship building and apply it to its overarching brand strategy.

This article looks at four reasons that consumers look at brands as relationships — and gives insight on how brands can improve their relationships with their customers, and win loyalty.

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